Technological Telepathy is also present in science fiction, typically involvin- Demographics targeting vs. behavioral targeting: off-line marketers typically segment their marketEgyptians used papyrus to create sales messages and wall posters, while lost-and-found advertising oA `traditional' - albeit product-based - format for a `brand reference book' (or, indeed, a `marketimoments provide insight into what is working in an ad in any country or region because the measures Another indirect effect of advertising is to modify the nature of the communication media where it iing to pay for. Marketers hope that this process will give them a sustainable competitive advantage.rect marketing industry to refer to junk mail, which may also be referred to as admail and may involIn many developed countries, direct mail represents such a significant amount of the total volume of
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