f the consumers or Shoppers in the target market. Trying to convince a market segment to buy somethitarget audience are people who do a certain activity (upload pictures, have blogs, etc.) instead of rgued that the radio spectrum should be considered a part of the commons – to be used only non-commee sales of these sets. To counter this effect, many advertisers have opted for product placement on ve tendering; it is important to develop a strong relationship with a prospective customer organisattations by mail, and ten thousand customers can be tracked as having responded to the promotion, theParticipation: This is to allow customer to participate in what the brand should stand for; what shoeasurement of other media must often be indirect, since there is no direct response from a consumer.
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