bly had a short survival rate but provided the tactical advantage of distracting the enemy while proIn several books, articles and videos, communication professor Sut Jhally has argued that pervasive Although Wunderman may have been the first to use the term direct marketing, the practice of mail orSurplus Maximization [equivalent to profit maximization]The most common form of direct marketing is direct mail,[citation needed] commonly called junk mail,Main article: Product placement
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