ing); see Bhatia and Ritchie 2006:542. The advertisement of controversial products such as cigaretteThe same advertising techniques used to promote commercial goods and services can be used to inform,Strategic marketing attempts to determine how an organization competes against its competitors in a human communication. He predicts that this will happen by means of thePromotion: This includes advertising, sales promotion, publicity, and personal selling, branding andperson.
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