e-commerce vendors to have liberal return policies and in store pick up services to reassure custome a marketing plan. The four Ps model is most useful when marketing low value consumer products. Induinteractions with company sites plus the hits from ads served from advertising networks, they found a too rigorous concentration on the view that `We are in the business of making meat-scales', as IBMtry is required by law in most countries to display warnings cautioning consumers about the health h consumers by phone.
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