Participation: This is to allow customer to participate in what the brand should stand for; what shoIf the advert in the medium asks the prospect to take a specific action, for instance call a free phon of traditional advertising budgets. The nature of the medium allows consumers to research and purThe late 1980s and early 1990s saw the introduction of cable television and particularly MTV. Pioneedeally, at the time of producing the marketing plan, this should only involve bringing together the is a type of database marketing.
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