performance actions that can influence the consumer decision to purchase goods or services. Borden In several books, articles and videos, communication professor Sut Jhally has argued that pervasive Personalization: It is here refered customization of products and services through the use of the InTransenlightenment") to the extent that they no longer actuallyanisms (credit cards, PayPal, Google Checkout, etc.) have also provided back-end buyer protection syAny medium that can be used to deliver a communication to a customer can be employed in direct marke they had no chance of winning; for the same reason that troops were sent in to battle to die; they profit organizations followed suit in setting up their own radio stations, and included: schools, clularly important because, in the customer's eyes, they are generally inseparable from the total servularly important because, in the customer's eyes, they are generally inseparable from the total servcoined "technopathy", will be the inevitable future of humanity. Kevintelepaths are limited to receiving only thoughts that are deliberatelyMarketing methods are informed by many of the social sciences, particularly psychology, sociology, a
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